Backline Cleveland, a program made possible by the and , announced the four winners of its 12-week music accelerator program. Cleveland artists Whitney Chantel, YFL Kelvin, Congrez and SPB Benz were selected to each receive a $20,000 grant to kickstart their music careers.
The program鈥檚 goal is to launch the careers of undiscovered talent in the city through coaching opportunities, networking with industry professionals, and collaboration with other artists, in addition to the grant funding.
winners span a range of genres, from Christian-inspirational to rap and R&B.
The four finalists were chosen from 300 total Cleveland-area artists who applied. They are currently participating in the program with Sean Oatz, a Cleveland-based manager and promoter, who heads the Backline Cleveland program.
鈥淲e鈥檙e gonna blow up somebody, and it鈥檚 gonna happen quick. We鈥檙e a music city, and it鈥檚 time we start winning like a music city,鈥� Oatz said in a with WKSU鈥檚 Amanda Rabinowitz.
The program required applicants to interview with local and national industry professionals, as well as participate in listening sessions.
Starting Sept. 8, the chosen artists began working one-on-one with Oatz. The accelerator ends Nov. 20.
Cleveland is the third city chosen for the Backline program. It launched in Milwaukee as a way to spotlight diverse, undiscovered talent in the Midwest.
The program is designed to make cities like Cleveland a destination spot for music, while allowing local musicians the chance to collaborate with other artists and start making industry connections outside of their hometowns.
Backline Cleveland is currently headquartered at , a new mixed-use development located on East 105th Street near University Circle.
Backline will open the first in its series of to the public Nov. 7. The free, virtual event will include national industry experts who will focus on the topics of management and A&R.
Backline will conclude with a virtual showcase Dec. 10.
