The coronavirus pandemic has dealt a devastating blow to the region鈥檚 live music scene. Most independent venues have been closed for nearly six months, with no re-opening date in sight.
After two years in business, in Cleveland shut its doors for good Aug. 20, making it the first major music venue in the city to close during the pandemic. , an Akron staple for alternative and dance music for 40 years, will officially close Aug. 29. Both venues cited challenges related to the COVID-19 outbreak as major reasons for their closures. in Lakewood has launched a 鈥淜eep The Lights On鈥� crowdfunding effort.
But there are some venues that are trying to reinvent themselves to keep their doors open.
New requirements were put into place this week, per the , allowing indoor event spaces to operate at 15% fixed seated capacity. However, for smaller music venues in the region, there are no fixed seats, and operating at this limited capacity could permit only a handful of attendees at each show.
The challenges of organizing music festivals during the pandemic
The concept of the drive-in concert has caught on across the nation, with artists and organizers booking vast outdoor spaces for shows, with attendees remaining in or around their cars to allow for social distancing and restrict congregating in groups.
However, the large-scale, drive-in concert idea has not gone off without a hitch鈥擡DM pop duo The Chainsmokers following their 鈥渢ailgate experience鈥� outdoor concert. Social media photos and videos showed crowds failing to adhere to safety and distancing guidelines at the planned 600-vehicle, drive-in concert.
Ishmael Khadair, a promoter and event organizer, had scheduled a drive-in EDM music festival experience in Cleveland for the weekend of July 4. The l was set to feature 15 local DJs and sold passes for attendees to park their vehicle in one parking spot and reserve the adjacent spot for dancing and watching the show.
"If you're creative and you've got a creative team, anything is impossible."
鈥淲e came up with the idea, why not just give people two parking spots鈥攐ne to park and one to rave,鈥� Khadair said. 鈥淵es, it鈥檚 not going to be profitable, but the idea is to get people out and get distracted with something positive.鈥�
He planned for 150 cars per day with two to eight attendees per car. All attendees would have to adhere to , including temperature checks upon entry, bringing a 鈥渞estroom backpack鈥� full of sanitation supplies and wearing a face mask. The event was initially planned to take place at the west bank of The Flats but was moved to the popular Cleveland tailgating spot The Pit. After Cleveland city officials initially postponed the event until the end of August, it was once again postponed.
This time, Khadair decided to cancel the festival altogether as the colder season in Ohio is approaching.
鈥淕oing into this, my team and I, we knew that this was going to be challenging,鈥� Khadair said. 鈥淚t鈥檚 very rare that in the entertainment industry, during a pandemic, that they鈥檙e going to move forward. But if you鈥檙e creative and you鈥檝e got a creative team, anything is impossible. You can make it happen. But you also need the city to back you and for them to understand.鈥�
Planning outdoor concerts on a smaller scale
In Cleveland Heights, owner Kathy Blackman hosted a parking-lot concert experience in June, on a smaller scale. The outdoor Carlos Jones and the P.L.U.S. Band "" concert took place in Diner on Lee Road lot June 27. The event included 25 spaces for attendees to watch the show, and it sold out quickly. A second performance was added to meet local demand.
"At some point, I'm going to have to draw a line in the sand and decide how much longer I can go on."
Blackman said the event wasn鈥檛 really a drive-in concert concept, since patrons parked elsewhere. Attendees could rent a table and chairs or bring their own chairs or blankets to watch the show. She planned additional outdoor Grog To Go events for summer but canceled them due to safety and logistics concerns.
All Grog Shop shows are postponed until spring, and some will move to next fall.
鈥淧eople are eager for music. I just thought it was not prudent to do something right now, even though we have such a short window in Cleveland to do [outdoor concerts].鈥�
The venue has hosted several livestream events, but they are not viable for making money consistently.
鈥淭here鈥檚 only so long you can sustain without having any income,鈥� Blackman said. 鈥淎t some point, I鈥檓 going to have to draw a line in the sand and decide how much longer I can go on.鈥�
Grog Shop planned to have a small audience during the livestream events as a learning curve to see if they could ever potentially book shows this way, do it safely and reconfigure seating for a general admission venue. Those events are not a normal Grog Shop show experience since everyone is seated and normal operations and rules would have to change, Blackman said.
This summer, Blackman has been trying to figure out how to reopen The Grog Shop safely. This includes getting patrons in and out of the venue, doing sound checks, merch sales and 鈥渁ll the little things that we do that we don鈥檛 think about,鈥� she said.
In July, , located under the Grog Shop, reopened four days a week. Blackman started booking solo performers on the B Stop patio, who perform behind the bar. There鈥檚 approximately 10 feet of space between performer and audience, which is capped at around 30 people.
鈥淭hey鈥檙e smaller enough that they鈥檙e manageable, and people were fantastic at the last one, and I think they really enjoyed being out again seeing music,鈥� Blackman said.
The patio concert series requires attendees to wear masks unless they are eating or drinking. The events are socially distanced and include limited patio seating for groups of two, four or six. is scheduled to perform at B Side Lounge Aug. 28, followed by Aug. 29.
鈥淚t鈥檚 one thing to do a solo or even duo performance,鈥� Blackman said. 鈥淎 whole band is just a little more tricky. Trying to distance the musicians from each other and also from the audience. Do they have to do masks? Singers can鈥檛 be masked. So, there鈥檚 a variety of reactions I鈥檓 getting [from musicians] from 鈥榓bsolutely not鈥� to 鈥榳e鈥檙e eager to play.鈥�
Successfully organizing a drive-in concert series
In Akron, the has turned its popular summer festival series into a drive-in concert concept.
The neighborhood鈥檚 First Friday concerts gained a lot of traction in the community, said Tina Boyes, executive director of Kenmore Neighborhood Alliance. Last year, Boyes said the crowd size doubled to 300 to 500 people per event, and it brought a lot of visibility to the neighborhood. First Friday was first relaunched as a virtual event when the COVID-19 pandemic hit the area, which bounced back and forth between livestreams of musicians and other activities.
The drive-in concerts grew out of necessity, Boyes said. She was approached by , located on Kenmore Boulevard, to use their two big public parking lots for outdoor shows.
鈥淚 tend to be that kind of person that looks for opportunity in these types of situations, like how can we step out and differentiate ourselves and make lemonade out of lemons?鈥� Boyes said. 鈥淏ut it鈥檚 really hard to walk up and down that street and walk into the businesses and say, 鈥淗ey! We鈥檝e got to come up with something new!鈥�
Boyes said she met with local musicians to get their thoughts on hosting First Fridays in person again, but this time as a drive-in concept. The first event took place July 3 and included solo performances by, , and front man Nate Vaill. Vaill also co-owns in Kenmore.
鈥淭hat vibe that we had that night is a vibe that we鈥檝e been trying to bring to the boulevard for a long time,鈥� Vaill said. 鈥淲e鈥檝e accomplished it at the theater many times with the good artists around here doing CD release parties and things like that. It felt so good seeing people out and enjoying something that usually has bad press but feeling comfortable and enjoying and relaxing here.鈥�
Vaill said he hadn鈥檛 played a show since the beginning of March. His band did a couple streams online, but this was the first in-person event he played since the pandemic started. He said the signs pointed to outdoor events being a little safer during the pandemic, so he was interested in performing.
鈥淧eople seem to really miss live music, especially people who used to go out and see a lot of live music, so it was a little more meaningful than pre-COVID, probably, because people were savoring the moment鈥攊ncluding the artists,鈥� he said.
He said the event had the same level of intimacy as shows at The Rialto Theatre. He said people were sitting in lawn chairs and really listening to the performers.
鈥淲hen we do actually play, people are so thirsty for it, that they actually sit and listen to you,鈥� Vaill said. 鈥淭he outdoor shows that we have done, most of the time we鈥檙e just background but the last time we played, people came over and sat in front of us and listened to us. I think people needed to hear live music again.鈥�
The first drive-in concert had 50 to 60 people in attendance. Organizers painted lines in the parking lot that were six feet apart and had people directing traffic and showing attendees where to park.
鈥淲e got some temporary spray paint, and painted spots in the parking lot. Put 鈥榵鈥檚鈥� where folks couldn鈥檛 park,鈥� Boyes said. 鈥淲e had an FM transmitter during that night where people right in the immediate neighborhood and folks in their cars can listen to the music from a distance while still seeing the performers on the stage.鈥�
"This just confirmed that this is something we can absolutely be doing and doing safely."
Boyes said people pulled in and followed directions and naturally spaced themselves apart. did car hop service all night so no one had to leave their seat if they didn鈥檛 want to.
鈥淭ruly, everyone parked their car, put their lawn chairs behind their car right as we told them in the little spot,鈥� she said. 鈥淚 expected it to do well, but I wasn鈥檛 sure how well it would go. And this just confirmed that this is something we can absolutely be doing and doing safely.鈥�
Vaill said The Rialto Theatre has been putting on limited-capacity on Friday nights. He said it鈥檚 mostly families in attendance, as these are not open-admission events. The theater has strict safety guidelines for all guests.
He said it鈥檚 been hard to make plans for any kinds of 鈥渘ormal鈥� events because of how quickly things have evolved during the pandemic. Vaill and his brother, Seth, also run recording studio inside of The Rialto Theatre. He said this is where the majority of his income has come since the venue closed to the general public.
鈥淏eing on stage is the reason you go broke and you keep chasing it,鈥� Vaill said. 鈥淚t鈥檚 鈥榗ause that feeling, you can鈥檛 get away from. It鈥檚 a part of you. It鈥檚 in your blood. Only getting a taste of it every once in a while has been tough.鈥�
Adjusting the live-music experience inside venues
One of the first music venues to re-open since the pandemic hit Ohio is in Cleveland.
Mike Miller, vice president of Music Box, said nearly every show has been sold out since the venue re-opened in June. They鈥檝e put on about 60 events, and Miller estimates a total of several thousand people have come through their doors. The venue has made some changes, including spread-out tables and a capacity that is half of the regular attendance for events.
鈥淲e鈥檙e filling the seats. People feel safe. We鈥檝e had shows where we say to people, 鈥楩eel free to dance in place at your tables.鈥� And that鈥檚 what they do,鈥� Miller said. 鈥淚 thought the most difficult thing would be staff discipline. And they鈥檝e just been amazingly cooperative.鈥�
Music Box employs about 30 staff members and has an estimated 150 people in attendance for events. Their supper club layout allows them to be able to operate at 50 percent capacity.
Miller said other venues and organizations, including the Cleveland Orchestra, have reached out for guidance on re-opening and hosting in-person events safely. will perform a sold-out show at Music Box Aug. 27. are scheduled for Aug. 29, and will perform at the venue Aug. 30.
Bringing live music to neighborhoods
For concertgoers and artists who do not feel safe returning to a traditional live-music atmosphere, is another alternative. Ron Whitmer and his brother, Tony, came up with the idea to bring musicians to people鈥檚 sidewalks, porches, front yards or patios for a fee so they can enjoy the concert experience from the safety and comfort of home. The audience is anywhere from three or four people to no more than 20. The performances have mostly been in Summit, Stark and Portage Counties.
Tony Whitmer has a small lawn fertilization business. He and his brother became friends with Ryan Humbert, lead vocalist and guitarist for , and developed Sidewalk Serenades NEO as a way to give back to musicians when the pandemic hit.
鈥淚 came up with it as a 鈥榯hank you鈥� to my customers,鈥� Tony Whitmer said. 鈥淭here are some neighborhoods where I do a lot of lawns close together, and I knew they were friends and I thought, 鈥楬ow can I thank them in a group?鈥�"
Ron Whitmer said the concept was like a 鈥渞everse PorchRokr鈥濃�攖hey鈥檒l provide a mini concert experience for people and a small group of their neighbors or friends.
The idea began with six different artists playing a half-hour show. Hosts would pay $50. Then they expanded to 90-minute shows for $200. All proceeds go directly to the performing musicians. Participating artists have included Humbert, JD Eicher, Zach, Brent Kirby, Madison Cummins and Marc Lee Shannon. So far, the artists have played in front of 30 different houses, including the Whitmer brothers鈥� backyards, in 19 different communities without any advertising.
The organizers want to add more diverse artists to the roster, but it鈥檚 been hard because it has to be limited to individual singer-songwriters, so the compensation is fair. Sidewalk Serenades NEO will put on an event this fall for all six artists to play in one neighborhood, with all residents staying in their own yards, with each performer playing for 30 minutes.
Ron Whitmer said the individual events and locations have been kept private for a reason.
鈥淭o make sure that these are not what you鈥檙e starting to see on the news occasionally, which explode into big, giant neighborhood parties,鈥� Ron Whitmer said.
How concerts could be successful at limited capacity
One challenge venues have faced in their efforts to adhere to mandatory health guidelines is enforcing six feet of space between performers on stage. Events at Music Box, B Stop and the Kenmore First Friday Drive-In Concerts have featured mostly solo or duo acts this summer, where distancing between performers and between the artist and crowd is easier to facilitate.
The new Ohio Department of Health order is geared mostly at larger venues with fixed seating, where keeping concertgoers in their seats and preventing crowds is more viable. Outdoor events can only go on so long as the summer months in Ohio wind to an end, and inclement weather is inevitable. The drive-in concert experience could continue on into late this year, but guests would have to remain in their vehicles.
Khadair said if other venue owners or event organizers are looking into creative ways to bring live music to the community, everyone involved must be on board.
鈥淢ake sure that when you鈥檙e trying to do a social distancing event, make sure you鈥檙e doing it in a city that鈥檚 willing to adapt to the change and allow creativity to happen,鈥� Khadair said.
Khadair said 90 percent of people outside of Cleveland bought tickets for the first Kukui Music Festival date, but he amped up marketing efforts in Ohio so locals could buy the bulk tickets the second time around.
Making Northeast Ohio a destination spot for local music, and supporting area businesses, was the goal.
Kenmore Neighborhood Alliance has found success with this concept, but on a much smaller scale, as it is geared toward bringing live music to a less populated area, and the style of music performed is more low-key. Kenmore First Fridays drive-in concerts will continue with Sept. 4 and , and The Stirs performing Oct. 2.
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