The will induct its newest class this month. And while the spotlight will shine on icons from Tina Turner to The Go-Gos, the Rock Hall is sharing the stage with the musicians right outside its doors.
The Hall launched several programs and contests to support and spotlight independent regional artists at the onset of the COVID-19 pandemic.
Cleveland bands and solo acts headlined the concert series over the summer, and the Rock Hall has been working with a handful of to provide opportunities to break into the music industry.
The Hall of Fame is making efforts to shed its image as simply a shrine of rock 鈥榥鈥� roll鈥檚 past and find its place in Cleveland鈥檚 present, vibrant and diverse music scene.
Efforts to fill Cleveland鈥檚 streets with live music
Lisa Claus, founder of the active , is working to connect and unite the music scene in Cleveland. The Rock Hall has served as a catalyst to help launch these efforts.
Looking at other music cities like Nashville, Memphis and New Orleans, Cleveland鈥攚here the term 鈥渞ock 鈥榥鈥� roll鈥� was coined鈥攊sn鈥檛 viewed as a music destination or region that provides opportunities for artists to break out and launch music careers.
鈥淲e鈥檙e supposed to be the rock 鈥榥鈥� roll capital, but you don鈥檛 walk around and see musicians playing all over the place. But you do in Nashville,鈥� Claus said. 鈥淲hy don鈥檛 we have it here?鈥�
Over the last year, Claus has helped facilitate conversations at clubs and venues throughout Cleveland to connect members of the local music industry.
These connections, she said, help remove some of the silos in the local scene so progress can be made to establish Cleveland as more of a music destination.
A Cleveland Music Industry Conversations event was held at the Rock & Roll Hall of Fame Sept. 13.
Amanda Nyx, marketing manager at , is helping to lead efforts to support safe, legal street performances in Cleveland, particularly during the Rock Hall鈥檚 induction week.
"Cleveland has the biggest venue of all: its downtown.鈥�Amanda Nyx
Street musicians often add to the cultural identity of big music cities, and artists earn wages performing outside in public in this manner.
Busking during the Rock Hall鈥檚 inductions could provide opportunities for local artists to get noticed by industry professionals who are in town for the ceremony.
ListenCLE is working with the Rock Hall to coordinate street performers and buskers during large celebrations in Downtown Cleveland.
Nyx said Cleveland has the 鈥淪ax Man ordinance鈥� that allows people to perform on the street and make money.
Most musicians and the public don鈥檛 know that it鈥檚 legal, and they don鈥檛 know how to do it, she said.
Nyx said the Rock Hall, ListenCLE and other Cleveland organizations are working toward funding to pay buskers, but it starts with educating performing musicians about the city鈥檚 busking regulations and requirements.
ListenCLE released an that performers can fill out to express their desire to perform.
The organization wants strong showing for the induction ceremony to 鈥渟tart building a culture that other cities have,鈥� Nyx said.
鈥淲e talk about the eight venues [participating in Rock Hall events], but Cleveland has the biggest venue of all: its downtown.鈥�
There鈥檚 an outreach effort underway to get everyone organized and informed, including the general public, so they know musicians are playing to earn wages.
鈥淲hen I was busking recently, [I saw] people turn around, open their wallet, not have any cash and walk away,鈥� Nyx said. 鈥淧lease, bring your money!鈥�
Launching a residency program for Cleveland musicians
In summer 2020, the Rock Hall provided opportunities for a select number of musicians to perform outdoors on its plaza as part of a special artist residency program.
Partnering with the , the program was launched at the beginning of the COVID-19 pandemic to support local artists.
Resident Rockers provides opportunities to work with music industry experts for advice on marketing, songwriting and merchandising.
Participants also led regular performances right outside the Rock & Roll Hall of Fame.
This year鈥檚 artists include , and Gabe Reed, a.k.a.
Both national and local music industry professionals were brought in to mentor and guide the artists.
Kathryn Clusman, Manager of Community and Family Programs at the Rock & Roll Hall of Fame, said the program was designed to foster and help up-and-coming musicians really grow in the Cleveland music scene.
鈥淪o when they leave at the end of the summer, they鈥檙e walking away with not only improved skills, but tangible items like EPKs. Some artists develop their logos and created merchandise,鈥� Clusman said.
Artists wrote songs individually and collaborated on a song together during the program.
Acclaimed musician worked with the Resident Rockers, and all three artists had the chance to perform their original songs for Folds during a virtual workshop Sept. 30.
Bailey, a pop singer-songwriter from Twinsburg, credits the Rock Hall and her involvement as a Resident Rocker with her breakout year in 2021.
鈥淚 had a full, immersive experience with the Rock Hall."Sarah Bailey
Bailey released her in May of this year then found out she was accepted into the Resident Rocker program.
鈥淓verything keeps going uphill in a good way,鈥� Bailey said.
Bailey initially learned about the residency opportunity from Claus鈥� Cleveland Music Industry Facebook group.
She applied, submitted an original song and participated in an interview. She was selected and began the program in June.
Bailey participated in tours of local venues and worked with at his recording studio in Cleveland. There, they recorded the songs they had written for the workshop with Folds.
Bailey, Smith and Reed performed outside the Rock Hall during lunchtime or happy hour, and their residency culminated with an end-of-summer concert that Bailey said was a highlight.
鈥淚t was new to me because I hadn鈥檛 performed since most of my music came out really like right before COVID started, so I never got that aspect of the music industry yet,鈥� Bailey said.
The Resident Rockers became close with interns at the Rock Hall, and Bailey was offered a full-time communications coordinator position.
鈥淚 had a full, immersive experience with the Rock Hall,鈥� she said. 鈥淚t鈥檚 helped me figure out what to do that鈥檚 practical when I think about my life in case the singing weren鈥檛 to work out.鈥�
Smith and Reed are now members of Bailey鈥檚 band. The three artists performed together at in July, which Bailey said happened because of the connections they made through the Rock Hall.
Putting local talent on the road to glory
This spring, the Rock Hall launched a contest with The Goodyear Tire & Rubber Company called 鈥�鈥�
The nationwide talent search was designed to give aspiring musicians the chance to perform on the Rock Hall stage as part of its induction week festivities.
The winner also received $10,000 and was selected by the public through online voting.
The contest had more than 10,000 submissions, and a panel of judges narrowed it down to three finalists.
Clusman said the judges were looking for young, unsigned musicians who needed an opportunity to reach their full potential.
鈥淎ll of these were up-and-coming artists looking for their first big break,鈥� Clusman said. 鈥淭hey were doing the hustle themselves and producing things themselves, but [needed] the chance to really get their name out there and get some really great opportunities.鈥�
Two of the finalists, and , are from Northeast Ohio. The contest winner, , is an Americana singer-songwriter from Nashville.
Matt Vance, guitarist and vocalist for Uptight Sugar, said he applied to the contest to help promote his band during the pandemic.
Singer David Hamilton started Uptight Sugar to write original songs, but he and Vance were actively working together in the cover band .
They submitted the song 鈥�鈥� from their second EP. They found out they were selected as a finalist a month after applying.
鈥淚t鈥檚 something you can do from the comfort of your own home that you can try to promote your band and your name in some way without having to hop in a van and travel to another state,鈥� Vance said. 鈥淎nd this just happened to be here.鈥�
Vance said the Rock Hall sent a film crew to record Uptight Sugar returning 鈥渢o the garage鈥� where they first started playing together.
鈥淚t was press. It was visibility. And then they sent out a film crew 鈥� half of it was interviewing us, and they basically filmed a music video. It was really awesome,鈥� Vance said.
The Rock Hall was instrumental in securing them to be the house band for the NFL Draft this past spring, which was a paid gig.
鈥淭hat was pretty big, especially coming out of COVID,鈥� Vance said.
Changing perceptions of the Hall of Fame and Museum
Clusman said the Rock Hall is tuning in more to what鈥檚 happening in the local music scene because of the city鈥檚 rich rock history.
鈥淧eople often think with the Rock Hall that we鈥檙e just celebrating renowned artists, ones that sort of made it to the top and done all the big stuff. But what we like to keep in mind is everyone started somewhere,鈥� Clusman said.
The Hall of Fame always had touring bands perform with a local opener, but this summer they ramped up efforts to focus on local acts.
鈥淪upporting those artists that really struggled through COVID and being able to give back to the music scene here in Northeast Ohio and Cleveland,鈥� Clusman said.
Greg Harris, President and CEO of the Rock & Roll Hall of Fame said the Rock Hall wants to do more than just celebrate 鈥測esterday.鈥� There鈥檚 music happening now and in the future, and it's working to incorporate that more into its offerings.
鈥淎round the world, everyone knows the Rock & Roll Hall of Fame for our inductees and the incredible induction ceremony that happens each year. You know, this elite group of 350 some odd artists of great magnitude,鈥� Harris said. 鈥淏ut we also, we鈥檙e a contemporary organization that celebrates and experiences and brings live music to the stage.鈥�
Throughout the summer, the Rock Hall鈥檚 Thursday-night Live & Local concerts featured two-to-three Cleveland bands or solo performers playing outside the venue or in the lobby.
These concerts were geared toward local audiences but welcomed out-of-town museum visitors as well.
Northeast Ohio musicians featured in the summer concert series included Oregon Space Trail of Doom, The Shootouts, Marc Lee Shannon, Sweet Apple, Cloud Nothings, The New Soft Shoe, Jul Big Green, Falling Stars, and Mourning [A] BLKstar.
鈥淲e can鈥檛 just be about yesterday. We can鈥檛 just be about the artists that made music in the past. It鈥檚 alive. It鈥檚 vibrant. It鈥檚 happening today,鈥� Harris said.
Clusman said submissions for Northeast Ohio musicians to perform during the Live & Loud concert series will open back up over the winter.
Celebrating Cleveland music during induction week
Gearing up for the induction ceremony Oct. 30, the Rock Hall wants to create an entire 鈥渕usic week鈥� for the city of Cleveland.
鈥淧eople often think with the Rock Hall that we鈥檙e just celebrating renowned artists, ones that sort of made it to the top and done all the big stuff. But what we like to keep in mind is everyone started somewhere."Kathryn Clusman
The formal induction ceremony has been in Cleveland five times, the last in 2018.
Since 2018, the induction ceremonies alternated each year between New York and Cleveland, but last year鈥檚 event was virtual because of the COVID-19 pandemic.
Since the ceremony has returned to Cleveland this year, efforts to highlight Cleveland music have been put at the forefront.
Artists featured in the Resident Rockers, 鈥淔rom Garage to Glory鈥� and Live & Loud programming will perform at a event Oct. 24.
Admission to the museum and live performances will be free for Ohio residents that day.
Performers include Detention, Nathan Paul and the Admirables, Marc Lee Shannon and more.
The event will run from 10 a.m. to 8 p.m. and conclude with fireworks set to music by the 2021 inductee class.
Cleveland vendors will also be set up at the Rock Hall, and local venues and record stores will have pop-up shops on site.
Harris said the Rock Hall has been working closely with local music venues, which will have live shows during induction week.
The museum will also bring back for induction week Oct. 28 from 5-8 p.m.
Guests can view the 2021 Inductee Exhibit, participate in a Halloween costume contest, and enjoy music and dancing from an on-site DJ.
Tickets to the Induction Ceremony itself are available for purchase at .
This year鈥檚 inductees include Tina Turner, Carole King, Foo Fighters, JAY-Z and more.
The Rock Hall will announce the evening鈥檚 performers and presenters in the coming weeks leading up to the Oct. 30 event.
