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Weed 101: Northeast Ohio dispensaries offer guidance to first timers

Flowering marijuana plants grow inside Buckeye Relief's cannabis cultivation and processing facility in Eastlake.
Ryan Loew
/
海角破解版
Cannabis dispensaries are eager to welcome new customers post-legalization, but education comes first, say Northeast Ohio marijuana entrepreneurs and educators.

On Aug. 6, 2024, Ohio's Division of Cannabis Control granted the first licenses allowing dispensaries to sell recreational marijuana. As of late August, 121 state medical marijuana businesses have been authorized for dual-use sales, .

Though not all dispensaries were ready to join the recreational market immediately 鈥 due to factors including staffing, stock and other considerations 鈥 those seizing the opportunity are welcoming consumers who have never imbibed or are decades removed from doing so.

With this power comes a responsibility for ensuring new customers make smart decisions about consumption. Product knowledge, strain information and legal awareness promotes responsible use and addresses misconceptions about the plant, said cannabis entrepreneurs and educators interviewed by 海角破解版.

Ayr Wellness, a cannabis company based in Miami, Florida, with a retail shop in Woodmere, is fielding questions about the different categories of products available. In some ways, this education aligns with the services dispensaries typically provide to regular customers, noted AYR Wellness Chief Revenue Officer Julie Winter.

鈥淲e opened adult use under current medical regulations, so there鈥檚 no changes from the dosing or concentrations (standpoint),鈥 said Winter. 鈥淪o, we are educating our adult-use customers the same way we do our medical patients, with the exception of not looking through what qualifying condition brought them in.鈥

As the canna-curious may be seeking relief from problems such as stress or sleep disorders, dispensaries are prioritizing a savvy staff conversant about cannabis and its effects - particularly as ongoing research can change the data regarding potential benefits, added Winter.

Starting 鈥渓ow and slow鈥 is a sound approach for the inexperienced - a tactic that applies both to dosage and selecting your initial product, according to Winter.

鈥淭he edibles category is a comforting start for people, because they鈥檙e used to taking supplements in a consumable form,鈥 Winter said. 鈥淪moking may just seem too far for them. That鈥檚 what so great about cannabis, because we can put people on a topical, then wonder if there鈥檚 something that can improve their quality of life even more. I always say don鈥檛 start with products that feel too foreign from anything you鈥檝e tried.鈥

Questions, questions

Novices should especially avoid high-THC products, said AJ Caraballo, retail director for Amplify, a Coventry Village medical and recreational dispensary operated by cultivator and processor Buckeye Relief.

An uptick in dosage depends on an individual鈥檚 endocannabinoid system, a network of receptors and neurotransmitters that regulates various bodily processes. Caraballo鈥檚 pharmaceutical background lets him grasp the potential impact of cannabis on each customer鈥檚 unique situation.

鈥淢y brain is trained to think in terms of when you adjust any medication, when does it kick in, how long does it last before you re-dose, and what side effects does it cause?鈥 said Caraballo. 鈥淐annabis is unique because it鈥檚 one medication, but the onset time and duration are two things that differ depending on how we take it.鈥

New users 鈥 whether medical or recreational 鈥 should ask themselves what they鈥檙e looking to achieve, Caraballo said. The Amplify official has met people who smoked the occasional joint in college but are understandably ignorant about the market鈥檚 current shape.

Staff members are equipped to suggest precise dosages and beginner-friendly products. Inexperienced users should also note time of consumption and how long it takes for effects to begin. Responsible tracking will allow newbies to reevaluate their intake as need be, Caraballo said.

Brian Adams, a dispensary employee and instructor at the Cleveland School of Cannabis, started using marijuana in college to treat sickle cell disease, a genetic blood disorder often resulting in pain and other complications.

While consumers need to understand potency, dosage, and product information, they should also be familiar with state laws around cannabis, said Adams, an instructor at CSC, an accredited career college for marijuana employees since 2017. For instance, businesses can only package buds in 2.83-gram amounts, otherwise known as the 鈥淥hio tenth.鈥

In addition, Ohio鈥檚 recreational market can only offer products already part of the medical program. This means shelves will not be stocked with pre-rolled joints and concentrates with THC content exceeding 70%.

鈥淐onsumers are limited to the medical rules, and also a 10-day supply, meaning they鈥檙e only able to purchase up to 10 allotments for that particular day,鈥 said Adams. 鈥淭he challenge for adult consumers is knowing what their limits are, and what they can legally possess in the state of Ohio. You can possess 2.5 ounces of flower without penalty, but you鈥檙e only able to purchase one ounce from the dispensary, so it gets tricky.鈥

You have the power

Once you鈥檝e selected a topical, edible or vape cartridge, you鈥檒l next need to choose a suitable location to enjoy it, said CSC instructor Erin Brenner.

鈥淜now what products to match with the activity,鈥 said Brenner. 鈥淚f you鈥檙e going out with friends who are drinking, a THC beverage is a perfect choice to fit the vibe while getting similar effects.鈥

A budtender at King City Garden in Columbus, Brenner tries to make product information digestible for people new to the shop. Most people won鈥檛 know that linalool is a specific terpene - or aromatic compound - found in lavender, basil, and indica cannabis strains. However, simply discussing a strain's aroma might be easier for a first-time user to conceptualize.

鈥淢edical patients know this stuff, but you have to break it down for a new consumer,鈥 Brenner said. 鈥淟et the patient lead the conversation, and you can break down products to find a good fit.鈥

Caraballo of Amplify emphasizes not overselling the benefits of cannabis.

鈥淲e train our budtenders that we don鈥檛 sell snake oil,鈥 said Caraballo. 鈥淲e can teach folks how to restore their quality of life or get some extra enjoyment on a night out. We don鈥檛 want to sell any false hope.鈥

Ultimately, well-informed customers are armed with a knowledge base to make informed decisions, said Adams, the CSC instructor.

鈥淚t gives you all the tools you need,鈥 Adams said. 鈥淪ometimes, you have all the components in front of you, and you still make a choice that doesn鈥檛 work. That鈥檚 part of the trial and error of this whole thing. We have the personal anecdotes of consumers to guide us, and we鈥檝e been empowered by consumers in the cannabis community.鈥

Updated: January 7, 2025 at 12:13 PM EST
This story has been updated to reflect Julie Winter's current title, which was previously listed as VP of retail operations.
Douglas J. Guth is a freelance journalist based in Cleveland Heights. His focus is on business, with bylines in publications including Crain's Cleveland Business and Middle Market Growth.